Website Analytics

Monitoring your website’s effectiveness is an important, but often overlooked, aspect of online marketing. Nova Media uses a process called “website analytics” to find out answers to some key questions you may have about your website. For starters, you might ask:

• How successful are we in attracting visitors to our site?
• Once they enter our site, which pages do they spend most of their time on?
• How effective are we using Search Engine Marketing
• Which geographical areas do visitors to our website come from?

Knowing the answers to these and other questions will allow you to fine-tune your site and improve the effectiveness of your online marketing. Nova Media offers free access to the Google Analytics account for the site so you can follow your progress and build on your successes.