Google Search Engine Demystified

Many people are asking me about what it takes to make their website easier to find through Search Engines such as Google, Bing, and Yahoo. My first reply is often that Search Engine Optimization (SEO) is part art and part science. Although some SEO marketers make it sound like there is a 'Golden Bullet' that will bring your website on the number one position in the search results, the reality is much different. There are an estimated 150 to 200 million websites made up of over 25 billion pages, although nobody knows the exact number. My point is, no matter what kind of business you are in, there will be thousands of websites that sell or promote a similar product or service.

Although there are no shortcuts when it comes to ranking high in the search engine results (most people will only click on results that are on the top of the first page) there are some things that can be done to make it easier for search engines to find you on the web. Google has an excellent, easy to read document that describes some of the most important factors that Google uses to rank websites in their database. The Search Engine Starter Guide gives clear direction of best practices and is a good primer on how you can optimize your website.

Most importantly, having fresh and relevant information and content on your website is probably the easiest way to find your way to the top of search engine results.

Webmail 2.0 for Nova Media Clients

For those of you that host your Email service through 1and1.com Email servers, there is a new option available to access your mail through the web. 1and1.com has reworked their webmail to give you more advanced features in an interface that is similar to something like Outlook or Google Mail. You can access it by going to www.email.1and1.com.

The 'old' Webmail interface can still be accessed through www.webmail.1and1.com.

Your login is your Email address and the password remains the same.

Let us know if you have any questions or concerns about this. Not hosting your Email with us? You can have up to 2,500 different Email addresses included in your hosting package at no additional cost.

 

Google and meta keywords

In case you haven't heard, Google has officially announced that it has stopped using the meta keywords tag in their ranking algorithms. One of the main reasons for this is that so many website developers and website owners have 'spammed' this feature that Google no longer feels it is of any value when ranking your website.

Gone are the days that stuffing your website with hidden keywords to gain a higher ranking on the search engines. Search engines are very sophisticated and no developer knows exactly how the system works.

Remember that Google's main objective is to generate relevant search results for their customers (that is you and I) because that will attract more advertisers to buy Pay Per Click (PPC) advertising on their site.

Watch the following video for more information.

Quality leads more important than Quantity

This week's edition of Marketing Sherpa includes an interesting article on the importance of SEO in online marketing. As you can see in the chart, Search Engine Optimization is by far the most effective way to get high quality prospects that can be converted into sales.