Getting links to your website

As a website owner you should always be working towards making your website pages show up high on the results pages. Most people will click on results that show up on the first page and over 40 percent will click on the top result. With everyone vying for the top spot, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are hot topics these days.

Read more: Getting links to your website

Is your website secure?

Using an advanced Content Management System (CMS) such as Joomla! has many advantages. It is easy to use and our clients can do their own updates to the site. It also has many built-in features that makes it easy to manage articles, photos and other documents. One of the drawbacks is that website security is often overlooked during the development stage, making your site vulnerable to attacks by hackers.

Read more: Is your website secure?

Email Marketing the easy way

Email marketing can be a very effective tool to connect to your customers and community. Although many online ‘marketers’ have taken this tool too far and have created an endless volume of Email Spam, we believe that when done right, Email marketing can be your friend.

There are several ways that Email marketing can help you to achieve success:

• Sending direct promotional emails to try and acquire new customers or connect with existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Sales promotions or seasonal offers
• Distribute an electronic newsletter to your customers

Read more: Email Marketing the easy way

Search Engine Marketing Explained

We hear and read a lot about Search Engine Marketing (SEM). This article aims to describe what SEM is and what it can do for your business.

Search engine marketing, is a combination of promotional techniques and tactics to improve a website’s ranking on search engines. The three major search engines (Google, Yahoo and MSN) handle over 90 percent of the web searches on the Internet.

There are two elements that deliver effective search engine marketing, which are SEO (search engine optimization) and PPC (pay per click) advertising.

Read more: Search Engine Marketing Explained