Nova Media Blog
Using Facebook for Business
Social Media (including Facebook, Twitter, LinkedIn) are here to stay. Facebook alone boasts over 500 users and is growing fast. Many small business owners are wondering how to use Social Media for their business. I found this article useful because it describes in simple terms how to set up a ‘Fan Page’ and explains how this is different from a regular Facebook page.
Optimizing images for the web
Having a Content Management Systems (CMS) such as Joomla! to update your website is a huge step forward for managing your website and use it as an effective marketing tool.
However, when it comes to uploading images and files to the site, it is very important to optimize the images to make sure that they load fast in the web browser that your customer is using. This is probably the number one mistake that is made by people that do not fully understand the concept of web image optimization. Without getting too technical, I will try to explain this concept.
Can you see any difference between these two images, when viewing them on the screen?
Ten ways to use Linkedin
By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.
The Best Salesperson
Ramon Ray, Courtesy of Entrepreneur.com
I know that a business's website is one of the most powerful sales tools a small business can have, but I've never thought of a website as a salesperson until now. Do it yourself and you might start looking at websites differently.
If you think of your website as a salesperson, you'll begin to think of it as more than just a glorified brochure. You'll even want it to be better designed, since you probably want your sales reps to look good.
Six Step Online Marketing
Having a website isn't enough
You may have invested a considerable amount building a professional looking website, but that investment won't pay off unless you use the Internet to effectively market your business. Building a website and doing Internet marketing are two completely different things. You've probably visited a few websites that were completely useless. Maybe they looked good, but you couldn't find the information you needed, or worse you had trouble finding the site in the first place. Don't let this happen to your website!
We're about to show you how to use the Internet to effectively market your business. What does the process look like? Some elements are the same no matter what kind of business you have. We've extracted the common themes from more than 30 successful Internet marketing campaigns to develop this six step process for Internet marketing.
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