Marketers must harness the power of social media: study
Multi-country study reveals huge growth potential for companies to leverage
Senior marketing executives in Canada, France, the United Kingdom and the United States say that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS Media Intelligence/Cymfony.
In the first study of its kind, 71 senior marketers from global blue chips including Sony, Diageo, GlaxoSmithKline and Hewlett Packard shared their views on the untapped power of social media in a telephone survey conducted last fall.
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Open Source Ecommerce solutions
Open Source Ecommerce solutions
Besides using a website for advertising and branding purposes, more and more companies are now selling actual products through their websites. Most of you are familiar with buying books online at amazon.com or buying clothes at sites like landsend.com.
Behind the scenes of these websites, extensive software and hardware is used for managing inventories, accepting payments, and updating product information. Large companies have invested large sums of money to make these systems work, and the payoff has been very positive. At last count Amazon.com sold over 20 billion (!) worth of products through its website. That’s a 20 with a lot of zeros...
Besides using a website for advertising and branding purposes, more and more companies are now selling actual products through their websites. Most of you are familiar with buying books online at amazon.com or buying clothes at sites like landsend.com.
Behind the scenes of these websites, extensive software and hardware is used for managing inventories, accepting payments, and updating product information. Large companies have invested large sums of money to make these systems work, and the payoff has been very positive. At last count Amazon.com sold over 20 billion (!) worth of products through its website. That’s a 20 with a lot of zeros...
Email Marketing the easy way
Email marketing can be a very effective tool to connect to your customers and community. Although many online ‘marketers’ have taken this tool too far and have created an endless volume of Email Spam, we believe that when done right, Email marketing can be your friend.
There are several ways that Email marketing can help you to achieve success:
- Sending direct promotional emails to try and acquire new customers or connect with existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Sales promotions or seasonal offers
- Distribute an electronic newsletter to your customers
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