How important is Google to my business?

The way people search for information has changed dramatically since the inception of Search Engines such as Google, Yahoo, and Bing. Over 80 percent of Internet users is using some form of Search Engine in their daily website activities. It is also a fact that if your business or organization is not on the first page, or even in the top ten, it is unlikely that people will ever find you. This is a major challenge for many businesses, and with the ever increasing number of websites coming online things will get even more challenging in the future.

As you can see in the chart below, Google is the dominant player in the search market with an estimated market share of over 85 percent. Although Google is a market darling in terms of its business success, having such a large market share (or should we say ‘monopoly’) is creating some real challenges for business owners around the world.