Identity-Driven Branding

Most companies have recognized for some time that branding is of paramount importance to the success of their business. Building a strong brand, it is believed, will make it easier for over-stimulated consumers to make buying decisions. More importantly, it will increase the likelihood that one company's product or service will be chosen over another's. But what, exactly, does it mean to build a brand? What is a brand, anyway?

What is a brand?

Your Brand is not your company name, logo, website, or advertisements. A Brand is what your customers, suppliers, investors, employees, business members and the public think, say, believe and champion about your company. It is your 'corporate reputation'. And because it is reputation, there are things that you can and cannot control.

 

What Customers are doing online

The evolution under way in digital marketing reflects fundamental changes in consumer behavior. Already, more and more people use the Web—instead of books, the yellow pages, libraries, car dealers, department stores, or real-estate agents—to search for information. In doing so, they often become aware of new products and compare prices.

Shared web hosting explained

Many people ask us if they should host their own website or use an external host, such as a shared hosting account. What is a shared hosting account and what are some of its advantages and disadvantages?