Monitoring your website’s effectiveness is an important, but often overlooked, aspect of online marketing. Nova Media uses a process called “website analytics” to find out answers to some key questions you may have about your website, such as:

• How successful are we in attracting visitors to our site?
• Once they enter our site, which pages do they spend most of their time on?
• How effective are we using Search Engine Marketing
• Which geographical areas do visitors to our website come from?

Knowing the answers to these and other questions will allow you to fine-tune your site and will improve the effectiveness of your online marketing. For example, knowing what works and what doesn’t can help you set up a targeted marketing campaign that will reach your key audiences.